Article

Objection Handling: 44 Common Sales Objections & How to Respond

Mark Burdon · HubSpot Free Beginner

A practical reference you can keep open during calls: real objections, like it's too expensive or I need to think about it, paired with response scripts you can adapt. The framework behind it, listen, acknowledge, explore, respond, is a simple structure for staying curious instead of defensive when pushback comes. Good for founders who freeze up the moment a prospect says no.

  • Listen and acknowledge before you respond, do not jump straight to a rebuttal.
  • Most objections fall into a handful of categories you can prepare for in advance.
  • Ask a clarifying question before assuming you know what the objection really means.
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The question it answers

  1. How do I handle objections and prospects who go silent on me?

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