Essay
On pricing
Seth Godin · Seth's Blog Free Beginner
A short, sharp reminder that your price tells a story, and that cutting it to close a deal usually just tells the buyer the original story wasn't true. Read it in two minutes right before you're tempted to discount out of nerves on your first sales call. It's the plainest version of why an unearned discount backfires.
- Your price is part of the story you're telling, not just a number
- A discount without a reason undermines the price you'll ask for next
- Competing on lowest price is a race you can win and still lose
