Article · 8 min read

Outbound Always Works. If You Do It Right. And You Put In The Time.

Jason Lemkin · SaaStr Free Intermediate

Lemkin has watched thousands of B2B SaaS companies try outbound and this piece is his blunt verdict: it works, but only when it is narrow, researched, and persistent, which is the same targeting and personalization argument our short answer makes. Read it if you are wondering whether outbound is even worth the effort for a small team, he has seen both the failures and the wins up close.

• Outbound fails most often because the list is too broad, not because the channel is dead.
• It takes sustained, unglamorous effort over months, not a single campaign.
• The founders and small teams who commit to it consistently see it pay off.