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Outreach secrets: How to increase your reply rates

lemlist Free Intermediate

Lemlist sends huge volumes of cold email through its platform and publishes some of the more specific length and personalization benchmarks in the space. Useful once you have fixed targeting and want to sanity-check the mechanics of the email itself: length, structure, and how much genuine personalization actually moves the needle.

• Emails between roughly 50 and 125 words reply better than long, feature-heavy ones.
• Genuine personalization, not just a merge-tagged first name, roughly doubles reply rates in their data.
• A single clear call to action outperforms emails that ask for more than one thing.