Book

Product-Led Growth: How to Build a Product That Sells Itself

Wes Bush · Wes Bush (ProductLed) Paid Intermediate

Bush's straight line onboarding and bowling alley frameworks are built to strip steps and shrink time to value. He gives you a set of questions to ask of every onboarding step that can cut a large share of them. Aimed squarely at the too many steps problem.

  • Straight line the path to value, then add bumpers
  • Question every step to cut time to value
  • Perceived value must match experienced value
Open on productled.com ↗

The question it answers

  1. My onboarding has too many steps and people drop off before they see value. How do I cut it down?

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  5. When people sign up and vanish, the first fork is: did they never hit the moment where the product clicked (activation), or did... Lenny's Newsletter Article How to determine your activation metric Lenny Rachitsky
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