Article

Product vs Feature Teams

Marty Cagan · Silicon Valley Product Group (SVPG) Free Intermediate

Cagan draws the line between teams measured by output (features shipped) and teams measured by outcomes (problems solved). If you keep defaulting to the exciting build, this explains the mindset shift that stops it. It reinforces judging bugs, promises, and new work by the result they produce rather than how exciting they feel to build.

  • Measure the team by outcomes solved, not features shipped
  • A roadmap of features handed down breeds the wrong incentives
  • Being empowered to solve the problem beats being told what to build
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The question it answers

  1. What is a sane way to prioritise between fixing bugs, paying customer promises, and building the exciting new thing?

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