Book · ~240 pages

Running Lean

Ash Maurya · LEANSTACK Paid Intermediate

The most systematic step-by-step process for de-risking an idea, built around the Lean Canvas. Where The Lean Startup gives philosophy, Running Lean gives you the exact sequence of experiments to run this month.

  • Capture your business model on one Lean Canvas before building.
  • Rank and attack your riskiest assumptions first.
  • Run problem interviews, then solution interviews, then an MVP.

It answers 5 questions

  1. What does 'validating an idea' actually mean?
  2. How do I know if my idea is any good?
  3. How do I validate an idea without building anything?
  4. How do I run customer discovery as an Indian founder building for Indian users?
  5. How much should an MVP realistically cost to build in India?

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