Podcast

Sanjay Swamy: Validating Market Fit for Under $100 at ZipDial

Siddhartha Ahluwalia · The Neon Show Free Intermediate India

An Indian investor and operator describes validating product/market fit for under 100 dollars, using a scrappy live test rather than a signup form. It is a grounded local example of proving demand cheaply through real usage. Good listen for founders building in India who want proof without a big budget.

  • Real usage beat a signup list even on a tiny budget.
  • Validate the core signal fast and cheaply.
  • Behaviour in the wild is stronger proof than intent.

The question it answers

  1. Is a waitlist with a lot of signups actual proof of demand?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. A tactical follow-on covering the channels and motions top B2B startups scale after the first ten. Grounds distribution... Lenny's Newsletter Article · ~15 min read How to win your first 10 B2B customers Lenny Rachitsky
  4. Video · ~25 min How to Talk to Users Eric Migicovsky
  5. This is the cleanest statement of why a big waitlist number can fool you: it only ever goes up, and joining costs a person... whoisnnamdi.com Article · ~8 min read Waitlists are a Vanity Metric Nnamdi Iregbulem
  6. This is the most concrete walkthrough of how to test a niche when you have nothing built yet: put up a page describing the... kromatic.com Essay · ~15 min read Fake Door / Smoke Test Kromatic (The Real Startup Book)
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