Article

Startup anti-pattern #3: platform risk

Simeon Simeonov · itamarnovick.com Free Intermediate

An investor's short, blunt take on why platform risk makes a company harder to back and how founders can reduce it. It helps you see your dependency the way a skeptical outsider does. A quick read that sharpens how you talk about and manage the risk.

  • Investors discount businesses that lean on one platform.
  • Reduce risk by owning distribution and customer data.
  • Name the risk early instead of hoping nobody notices.

The question it answers

  1. My whole business is built on one platform's trend (like WhatsApp or an app store). How do I ride it without getting wiped out by a policy change?

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