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Subscription Cancellation Survey Template

Tally · tally.so Freemium Beginner

Most churned users will never reply to your email or hop on a call, so your best shot is a one-line reason captured right where they hit cancel. This is a ready-made cancellation survey you can embed on your site or link at checkout for free, with unlimited responses on the free plan. It gets you a rough why from the silent majority, which is exactly the group your interviews will always miss.

  • Free to publish and embed with unlimited submissions, so cost is not a reason to skip capturing cancel reasons.
  • Ships with sensible defaults (reason, a one-to-five experience rating, and an open improvement box) you can edit in minutes.
  • Embeds inline or as a popup on your own cancel flow, so you catch the reason at the moment of leaving, not days later.
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The question it answers

  1. My users churn silently and never reply to emails, how do I find out why they actually left?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. For the users who will never reply to an email or take a call, you need to catch a reason at the exact moment they cancel, and... paddle.com Article · About a 10 minute read How to build cancellation and exit surveys that reduce churn Paddle
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