Book · ~368 pages
The Cold Start Problem
Andrew Chen Paid Intermediate
Chen names the hard side of the network, the users who create most of the value and are hardest to win, and shows how to reach a first atomic network small enough to feel full. It is the deepest treatment of why you concentrate rather than spread. Read it when you want the theory behind picking and nurturing supply.
- Win the hard side of the network first.
- Build one small atomic network that feels alive, then copy it.
- An empty, low quality launch creates anti-network effects that kill you, so start narrow.
