Article · ~15 min read plus resources
The Design Sprint
Jake Knapp · GV (Google Ventures) Free Intermediate
GV's method for building a realistic facade and testing it with five target customers in a single week, which is the interview flavoured cousin of the fake door. Their fake it philosophy, a convincing front is all you need to learn, is the same principle as a landing page test applied face to face. Use it when you want qualitative reactions to a prototype alongside the quantitative click data.
- A convincing facade is enough to test; you do not need the real thing
- Five target customers surface most of the problems worth knowing
- Compress research into a week so you decide fast, then move
