Podcast · 45 min

The founder's guide to making your first few hires: Steven Bartel on recruiting at Gem and Dropbox

First Round Review Free Intermediate

Bartel built Gem (a recruiting tool) after running recruiting at Dropbox, so this is a founder-to-founder playbook for sourcing when your own network runs dry, which it will fast. The standout is the 'connector node' move: pick 15 to 20 respected people, source from their networks, and name-drop the connector so a cold DM lands as a warm intro, plus a concrete follow-up cadence (3 to 4 messages, a break-up email) that roughly doubles positive replies.

  • Start by systematically listing everyone you have ever worked with, then mine second-degree connections through 15 to 20 'connector nodes' whose names you can drop
  • About half of positive replies come after the first message, sending 3 to 4 follow-ups and a final break-up email can double your response rate
  • Early-stage hiring is active outbound, going out to find people, not posting and waiting for applications, plan to run it until roughly employee 25 to 30

The question it answers

  1. Where do I actually source candidates for my first hires without a recruiter budget?

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