Article · 10 min read

The Freshdesk Story: Where and How It All Started

Freshworks (The Works) Free Intermediate India

The origin story of the first Indian SaaS company to list on NASDAQ, told by the company itself. Freshdesk found its first customers by talking to prospects and hand building an inbound and desk based selling motion from Chennai. A grounded Indian example that global first customer principles apply here too.

  • Freshdesk found its edge by talking to early prospects about their real pain
  • Early selling from India was hand built by trial and error
  • Understanding customer pain early is what got them to product market fit
Open on freshworks.com ↗

The question it answers

  1. How did real successful startups actually land their first customers?

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