Article

The Kano Model

Interaction Design Foundation Free Beginner

Kano gives you a vocabulary for why exciting features can mislead you: delighters add satisfaction, but missing basics (reliability, honouring what you promised) actively create anger. It shows that a broken basic hurts more than a shiny delighter helps. That is the model behind treating reliability as non negotiable and exciting as optional.

  • Basic expectations, when broken, cause outsized anger
  • Exciting delighters add satisfaction but never cover a broken basic
  • Reliability is a must have, not a nice to have
Open on interaction-design.org ↗

The question it answers

  1. What is a sane way to prioritise between fixing bugs, paying customer promises, and building the exciting new thing?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The essay that put 'product-market fit' into the startup vocabulary. Read it for the gut-level description of what PMF feels... pmarchive.com Essay · ~15 min read The Only Thing That Matters Marc Andreessen
  3. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  4. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
  5. The original, primary source where the RICE framework was introduced, cite this, not the SEO reposts. The clearest way to... Intercom Blog Article · ~12 min read RICE: Simple Prioritization for Product Managers Sean McBride
  6. Basecamp's battle-tested, opinionated system for shipping meaningful work in fixed cycles without endless backlogs, a primary... Basecamp / 37signals Book · free online book Shape Up: Stop Running in Circles and Ship Work that Matters Ryan Singer
eChai Partner Brands The partnership →