Video · ~45 min

The Mom Test (author talk)

Rob Fitzpatrick · YouTube Free Beginner

The Mom Test (author talk)

A free talk version of the book for when you want the core ideas without reading it end to end. Fitzpatrick explains why people lie in market research and how commitment separates signal from noise. A quick primer before you interview your waitlist.

  • Everyone is polite, so opinions mislead you.
  • Commitment and advancement reveal genuine interest.
  • Past actions predict better than future promises.
Watch on YouTube ↗

The question it answers

  1. Is a waitlist with a lot of signups actual proof of demand?

Read with it

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