Template · Guide (PDF)

The North Star Playbook

Amplitude Freemium Intermediate

This playbook helps you name the single metric that represents the value your product delivers, plus the few inputs that move it. Choosing it is a strategy exercise, which forces you to decide what learning actually matters. Use it to pick the come-back or aha moment worth measuring.

• Pick one metric that captures real user value
• Identify a few inputs that drive that metric
• The choice is strategic, not just measurement