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The Spectrum of Platform Risk

Tiger Henderson · Entrepreneur Free Intermediate

This piece gives you a simple spectrum for judging how exposed you are, using the Zynga and Facebook story as the cautionary case. It helps you honestly rate your own dependency instead of pretending it is fine. Practical for deciding how urgently you need an owned channel.

• Rate your dependency on a spectrum, do not wave it away.
• The more the platform owns the user, the higher your risk.
• Zynga's collapse shows what full dependency can cost.