Article · ~15 min read

The Three Frameworks You Need to Kick-start Sales

Whitney Sales · First Round Review Free Intermediate

Before you have any customer stories, your own founder story is the only pitch you have, and this piece shows you how to use it. It walks through defining who suffers most from the problem, framing the cost of that problem in money, and structuring a pitch that makes buying obvious. For a founder who has never sold, it turns the first ten conversations from awkward into deliberate.

• Your founder story is your first customer story, lean on it until you have others.
• Find your ideal customer by who suffers most acutely from the problem.
• Frame the pitch around the money the problem is costing them today.