Article

These Stats Prove The Importance of Follow-up Emails

Margaret Sikora · Woodpecker Free Beginner

A compact stat sheet built from Woodpecker's own send data across many campaigns, showing that adding even one follow-up lifts replies meaningfully and naming the range they've found optimal. Good as a quick reference to show a co-founder or teammate who wants to stop after one email.

• Campaigns with at least one follow-up average about 13% replies versus roughly 9% with none
• A single follow-up alone converts about 22% more prospects in Woodpecker's data
• Two to three follow-ups, spaced at least 2 to 3 days apart, is the optimal range they found