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This cold email hits all the right notes

Josh Braun (LinkedIn) Free Intermediate

Josh Braun teardowns real cold emails line by line and explains exactly why each sentence works or doesn't, which is more useful than another list of rules. Reading a handful of his posts trains your eye to spot the difference between an email that sounds like a favor and one that sounds like a pitch.

  • Notice what motivated an actual reply, not just what sounds persuasive
  • Specific, small observations about the reader beat broad flattery
  • A low friction close makes it easy to say yes to something small
Open on linkedin.com ↗

It answers 2 questions

  1. How do I write a cold email that people actually reply to?
  2. Is it legal to cold email people in India, and do I need their consent first?

Read with it

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  5. Once you have a list of people to reach cold, this shows you how to write emails they actually answer. Seven concrete... Y Combinator Startup Library Video · ~33 min How to Convert Customers With Cold Emails Aaron Epstein
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