Article · ~8 min read

Understanding India's DPDP Consent Management Rules for Businesses

India Briefing (Dezan Shira & Associates) Free Beginner India

Translates the DPDP Act's consent rules into what actually changes for a business, not a legal treatise. It is the piece to send a cofounder who wants the practical checklist (pre-ticked boxes are out, consent has to be revocable, every marketing email needs a real opt out) without wading through the Act itself.

  • Pre-checked consent boxes and bundled consent are no longer valid.
  • Users can withdraw consent at any time, and you must stop processing when they do.
  • Non-compliance penalties can run into hundreds of crores of rupees.
Open on india-briefing.com ↗

The question it answers

  1. Is it legal to cold email people in India, and do I need their consent first?

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