Article

User segmentation: A guide to understanding your customers

Mixpanel Free Intermediate

This lays out how to bucket users into occasional, core and power tiers by actual product usage, which is the mechanical version of finding who uses your product most, one of the four sorts your short answer names. It also makes the case that power users aren't just active, they're your highest lifetime value and best source of referrals and feedback. Useful as a template for the usage frequency cut of your own customer list.

• Segment users by frequency of your core value action, not just login counts
• Power users have outsized lifetime value and are a disproportionate referral source
• User segmentation surfaces what your most valuable customers actually have in common