Article · ~8 min read

Validate your idea with a landing page before you validate your product

James Fleischmann · Indie Hackers Free Beginner

A builder to builder account from someone who ran the test on their own idea, with the honest distinction that a landing page validates the idea, not the product. It is a useful reality check: signups prove interest in the promise, but you still have to prove you can deliver it. The comments thread adds real founders debating what a good conversion rate actually looks like.

  • A landing page validates the promise, not that you can deliver it
  • Signup interest and product satisfaction are two separate tests
  • Compare your click and signup rates against real founder benchmarks

It answers 3 questions

  1. Is no-code cheaper than hiring a developer?
  2. How do I run a landing-page / 'fake-door' test?
  3. How much should I spend building an MVP as a bootstrapped founder in India, and where does the money actually leak?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
  4. The fastest way to stand up a fake-door landing page. Build a one-page site in an afternoon, add an email capture, and measure... carrd.co Tool Carrd carrd.co
  5. The book that gave the world 'MVP', 'build-measure-learn', and 'validated learning'. It reframes a startup as a series of... theleanstartup.com Book · ~330 pages The Lean Startup Eric Ries
  6. The deepest no-code stack, database, workflows, and custom UI, for building genuinely complex web apps and marketplaces without... bubble.io Tool · platform Bubble, No-Code Full-Stack App Builder Bubble
eChai Partner Brands The partnership →