Article

VCs Don't Really Ghost You. They are Just Prospects. Treat Them as Such.

Jason Lemkin · SaaStr Free Intermediate

Jason Lemkin makes the case that the person who ghosted you almost never made a conscious decision to ignore you, they just got buried in their own priorities, and the fix is the same one that works with any stalled prospect: professional persistence. It reframes silence as something to work through rather than take personally. Read it the next time a sure thing deal has gone quiet on you.

  • Going dark is usually inbox overload on their side, not rejection of you.
  • Treat anyone who has gone quiet the same way you treat a normal prospect, follow up.
  • Stop guessing why someone is silent and just ask them directly.
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The question it answers

  1. How do I handle objections and prospects who go silent on me?

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