Article

We Analyzed 12 Million Outreach Emails: Here's What We Learned

Backlinko (with Pitchbox) · Backlinko Free Intermediate

This is the actual data behind the "follow up more than you think" advice: only 8.5% of cold emails get a reply on their own, but a single additional follow-up lifts replies by 65.8%. When you're tempted to stop after one unanswered email, this is the study that tells you why that's premature.

  • Only 8.5% of outreach emails get a response with no follow-up at all
  • One extra follow-up email increases replies by 65.8%
  • Personalizing the follow-up, not just sending more of them, drives the biggest lift
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The question it answers

  1. How many times should I follow up before giving up on a cold prospect?

Read with it

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