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What Is a Good Reply Rate for Cold Outreach in 2026?

Apollo.io Free Beginner

A clear, simply written framing of the reply-rate tiers, broken, average, good, elite, that is easy to hold your own numbers against without wading through a full research report. Good as a quick reference to skim right after you have sent your first real batch and are wondering whether the results are normal.

• Below roughly 3 percent reply rate signals something is broken, most likely targeting.
• 5 to 8 percent is a solid, healthy result for most B2B outreach.
• 10 percent plus usually means a very small, hand-picked list, not a universally repeatable rate.