Video

Why Customer Onboarding is the Most Crucial Part of Your Growth Strategy

Casey Winters · YouTube (Casey Winters talk) Free Intermediate

Why Customer Onboarding is the Most Crucial Part of Your Growth Strategy

The talk version of Casey's onboarding argument, good if you would rather watch than read. He shows how small onboarding changes moved real activation numbers at scale. A solid grounding before you audit your own flow.

  • Onboarding is the hardest and most rewarding funnel stage to fix
  • Aim experiments at getting users to the core action
  • Small friction removals can move activation a lot
Watch on YouTube ↗

The question it answers

  1. My onboarding has too many steps and people drop off before they see value. How do I cut it down?

Read with it

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  2. Long-form, candid interviews with Indian founders and investors on how they actually grew, distributed and built brand, one of... The Neon Show / Neon Fund Podcast · 200+ episodes The Neon Show (100x Entrepreneur Podcast) Siddhartha Ahluwalia
  3. A leading early-stage Indian VC firm answering the questions founders wish they could ask a VC face-to-face, including how they... Prime Venture Partners Podcast Podcast · 30-50 min per episode Prime Venture Partners Podcast: Fundraising Masterclass for Founders Prime Venture Partners
  4. Video · ~20 min How To Talk To Users | Startup School Gustaf Alstromer
  5. When people sign up and vanish, the first fork is: did they never hit the moment where the product clicked (activation), or did... Lenny's Newsletter Article How to determine your activation metric Lenny Rachitsky
  6. You cannot cut the right step until you know which step is the real cliff, and a funnel chart shows you exactly that. Amplitude... Amplitude Tool · Product guide plus free tier Funnel Analysis: Find Drop-offs and Boost Conversion Amplitude
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