Article

Why your investor pitch is ruining your sales pitch

April Dunford · aprildunford.com Free Beginner

April Dunford on why founders sell the future like they pitch investors, when buyers need proof you beat their current alternative today.

  • Start from the buyer's current alternative, not your vision.
  • Prove value now; save the market-size story for investors.
Open on aprildunford.com ↗

The question it answers

  1. What should my very first sales pitch actually say, and how long should it be?

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