I'm thrilled to share that I recently attended the eChai Ventures Meet-up at DevX Vadodara. It was an incredible opportunity to delve into the world of creating a D2C brand.

During the session, we had an insightful session with Swati Vakharia. She shared her journey candidly, offering many valuable takeaways for fellow entrepreneurs.

Key highlights included:

- Her Shark Tank Journey
- Strategies to prevent third-party suppliers from selling her formulations.
- Balancing work and family life while being an Mother.
- Importance of Creating an amazing work culture within her company.
- Effective marketing on Instagram and Meta for her target group.
- Leveraging the Amazon marketplace alongside Myntra, Nykaa, and Tira.

A special thanks to our host Deeti Dave and Jatin Chaudhary for their efforts in making this session possible. I'm looking forward to attending more such events.