Saturday evening spent at this networking hub of startups at eChai Ventures in Pune. Thanks Malav Warke for having me.

I had more to learn than to share, thanks to the wondeful co-panelists Nidhi Thakkar Shikha Pakhide Richa Singh. Breaking away from jargons of marketing strategy to dicussing web 3.0 and Gen AI... it covered whole spectrum of marketing.

Interesting was that the participants opened up about thier apprehensions towards marketing. Marketing is not always big bang budgets. Its understanding your product, your market and your customer deeply.
Choosing channels, means, metrics of mesurement, ROI and attribution are topics which will then follow.