Which single channel should I put all my energy into for the first 100 orders?
Apply the Bullseye framework literally at this stage - test 3-4 cheap channels (Instagram, WhatsApp broadcast, a local offline pop-up, referrals from existing buyers) for a week each, track actual orders not likes, then commit hard to whichever one produced real rupees. Most Indian D2C founders discover it's a hybrid of Instagram-for-discovery plus WhatsApp-for-closing, not one pure channel. Resist the pull to run five channels badly instead of one channel well before you've even hit 100 orders.
Go deeper
3 resources, 1 India-specific, 1 link-checked.
📖 Book
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The full-length treatment of the Bullseye framework with worked examples across all 19 channels, worth the read once you're deciding where to spend your limited early hours, not just your money. A durable reference, not a one-time skim.
The clearest short framework for choosing which single channel to bet on for your first 100 orders instead of spreading effort thin across five. Read it before, not after, you've burned a month testing everything at once.
Written by an Indian shipping/COD infrastructure company that works with hundreds of early-stage D2C stores, so the advice reflects what they actually see working in the first 100 orders, not generic global playbooks. Useful India-specific counterpart to the global listicles.
