Building the Product

How do I get my first users for the MVP?

A starting point

Recruit them by hand, one conversation at a time, this is the whole point of an early startup. Go to where your users already are, DM them, email them, meet them, and personally onboard the first ten. Doing things that don't scale isn't a failure; it's how you build the heat that later lets you scale.

Go deeper

Watch

▶️ Video
Free Beginner

How to Plan an MVP

On Y Combinator (YouTube) by Michael Seibel (YC) ~13 min

How to Plan an MVP
Why we picked it

The single most-cited practical talk on scoping a first product, from the person who ran YC's accelerator. It cuts through the theory and shows what an MVP actually looks like using Airbnb, Twitch, and Stripe.

  • Talk to users before you build anything.
  • Launch something lean in weeks, not months, the goal is to start the feedback loop.
  • Don't try to solve every problem for every user; ship narrow and ugly.
Watch on YouTube youtube.com →

Read

✍️ Essay
Free Beginner

Do Things That Don't Scale

From paulgraham.com by Paul Graham ~15 min read

Why we picked it

The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few customers. The cheapest, most honest way to validate demand is to go get it one person at a time.

  • Recruit your first users manually, don't wait for them to come.
  • A tiny group of users who love you beats a big group who like you.
  • Manual, unscalable effort early is a feature, not a failure.
Open paulgraham.com →

People also ask

What actually counts as an MVP, and what's the smallest one I can get away with? An MVP is the least you can build (or fake) to test your single riskiest assumption, not a shrunken version of your dream product. Ask 'what's the ... Beginner 3 resources → How do I decide which features to cut from v1? Cut everything that doesn't help you learn whether people want the core thing. Pick the one workflow your earliest, most desperate customers need a... Beginner 3 resources → How long should building an MVP take? Weeks, not months. If your MVP will take more than 4-8 weeks, your scope is wrong, not your timeline. Airbnb, Stripe, and Twitch all launched narro... Beginner 3 resources → Should I build an MVP at all, or can I validate without one? If you haven't talked to ~20-30 potential customers yet, don't build anything, you're not validating, you're procrastinating in code. A concierge M... Beginner 3 resources → What's the difference between an MVP and just a cheap, half-finished product? An MVP is a learning tool with a clear hypothesis attached; a cheap product is just a bad product. The point isn't to spend less money, it's to buy... Intermediate 2 resources → How do I validate an idea without building anything? Replace the product with a conversation, a manual service, or a landing page. Interview people about the problem, hand-deliver the outcome yourself... Beginner 3 resources →