Run them from Meta Ads Manager rather than the Boost button, with the pixel installed, and give each ad set at least a week before judging it. The steps: create a Meta business portfolio and ad account, add a payment method, install the Meta pixel and Conversions API so purchases are tracked, then build Meta's three levels: a campaign with the Sales objective, an ad set that holds the budget, audience, placements and schedule, and a few ads with different hooks and videos. Meta asks for a budget that can run at least seven days so it can learn, may spend up to 75% over your daily budget on a given day while averaging out across the week, and an ad set usually leaves the learning phase after about 50 results in a week, so put the budget into one ad set and edit it rarely. Ads billed to an Indian address by Facebook India carry GST and TDS on top. Learn the basics free on Meta Blueprint. The rule: when results stall, change the creative before you touch the targeting.
Part of Paid ads on eChai Explore.
9 resources, 2 India-specific, 9 link-checked.
A full walk-through of building a first campaign in Ads Manager by one of the clearest Meta ads teachers, updated for 2026.
On youtube.com by Ben Heath 1 hr 6 min
An Indian D2C operator's course on Meta ads for brands selling in rupees, from account setup to scaling.
On youtube.com by D2C Decoded by Nikhil 1 hr 4 min
Meta's own starting point for advertisers, with what each ad objective is for (sales, leads, engagement, traffic, awareness, app installs) and links to create your first ad.
From facebook.com by Meta 5 min
Meta's explanation of the campaign, ad set and ad levels in Ads Manager and which decision belongs to which level; the map you need before building a first campaign.
From facebook.com by Meta 4 min
Meta's own pricing and budgeting primer spells out the actual platform minimums, so you know the floor before you decide your real, tuition-sized number.
From Meta for Business by Meta
This is Meta's own definition of the learning phase and the roughly 50 optimization events a week benchmark our short answer is built on, so you're reading the rule from the platform that enforces it, not a paraphrase of it.
From Meta Business Help Center by Meta
The auction runs on Meta's estimate of who will buy, and that estimate is only as good as the purchase data you send back. This is the official spec for sending it server side instead of relying on the browser pixel alone.
From Meta for Developers
Meta's own page on how tax is applied to your ad spend, the starting point for an Indian founder before assuming their invoiced ad cost is the full cost.
From Meta Business Help Centre
Meta's own free training portal, the closest thing to a structured curriculum on how its ad products actually work, straight from the company running the auction.
From Meta Blueprint
The same ground, over in Grow & market, our Starting Up track.
