Start with one Search campaign on a few buying-intent keywords, conversion tracking switched on, and a daily budget you can afford to lose while you learn. 1) Set up conversion tracking with the Google tag so Ads knows what a lead or sale is. 2) Use Keyword Planner to find phrases people type when ready to buy, such as 'CA for GST filing in Pune' rather than 'what is GST'. 3) Create a Search campaign with the Sales or Leads goal, and untick search partners so ads stay on Google Search at first. 4) Group keywords by theme, write ads that repeat the searcher's words, and point each to a matching page. 5) Set an average daily budget: some days overspend, and your monthly figure is the daily budget times 30.4. 6) Each week read the search terms report and add junk searches as negative keywords. Switch on AI Max, which widens matching beyond your keywords, only once you know what converts. Rule: if the landing page does not convert, more budget buys more waste.
Part of Paid ads on eChai Explore.
10 resources, 10 link-checked.
A practitioner's screen-by-screen build of a first Google Ads Search campaign in the 2026 interface.
On youtube.com by Grow My Ads Video
Google's own five-step setup for a Search campaign: goal, settings, ad groups, ads and budget. At least one conversion goal is required.
From support.google.com by Google Help page
Google's three-step setup for measuring leads and sales from your website with the Google tag, which bidding and reporting depend on.
From support.google.com by Google Help page
How Google Ads budgets work: an average daily budget, a monthly figure of daily budget times 30.4, and overdelivery on busy days.
From support.google.com by Google Help page
The report that shows the actual searches your ads appeared for, the source of new keywords and negatives.
From support.google.com by Google Help page
How negative keywords stop ads showing for searches you do not want, such as 'free', 'jobs' or 'course'.
From support.google.com by Google Help page
Google's description of AI Max, which widens search term matching beyond your keywords, rewrites ad text and expands landing pages.
From support.google.com by Google Help page
This is the cleanest explanation of the one idea that decides your first channel: Google captures demand that already exists, Meta creates demand that does not yet. The piece walks straight into your exact situation (a product too new for anyone to search for) and lands on a concrete starting split rather than a vague both. Read it as a starting point for the reasoning, then pressure test the numbers against your own margins.
From Big Flare by Daryl Mander About a 12 minute read
Google's keyword research tool inside Google Ads: search volumes, trends and bid ranges for the phrases people type.
From ads.google.com by Google Product page
Google's free self-paced courses for Google Ads, covering Search, Video and measurement.
From skillshop.withgoogle.com by Google Self-paced courses
The same ground, over in Run paid ads, our D2C track.
The same ground, over in Grow organically & retain, our D2C track.
How founders actually use AI for this, over in Ads & Performance Marketing.
The same ground, over in Let the product sell, our GTM track.
The same ground, over in Keep and grow the customers you win, our GTM track.
