Scale, fund & exit
Partnerships & collaborations
Grow by borrowing someone else's audience.
What's the actual playbook for a D2C brand-to-brand collaboration?
Pick a partner with the same core customer but a non-competing product, agree on what each side brings (audience, product, content, discount code),...
Co-marketing vs co-branding vs sponsorship - what's the difference and which should I do?
Co-marketing is two brands promoting each other to their separate audiences (a joint email or Instagram takeover), co-branding puts both brand name...
How do I find a brand to partner with that isn't a direct competitor?
Look at your own customer's purchase basket and Instagram following - the brands they already buy from or follow that solve an adjacent problem are...
What do good D2C co-branding campaigns actually look like?
The best ones pair a functional brand with a design or cultural brand so the product gets both utility and desirability - boAt's collabs with Marve...
Are Indian D2C brands actually doing meaningful collabs, or is it mostly a Western D2C thing?
It's very real in India too - boAt has run repeated pop-culture and designer collabs (Marvel, Masaba Gupta) specifically to keep its gadgets feelin...
What's the risk in a brand partnership, and how do I protect my brand if it goes wrong?
The biggest risks are a partner brand's controversy or quality issue rubbing off on you, and a lopsided deal where one brand does all the audience-...
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eChai Partner Brands
