Grants & government schemes

MSME, export incentives, and non-dilutive money.

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Everyone Aspiring Brand Builder Maker / Artisan Just-Launched Founder Scaling Brand Cross-Border Founder Bootstrapped Side-Hustler

Do I need MSME/Udyam registration for my D2C brand, and what does it actually get me? If your investment and turnover fall within MSME limits, register on Udyam - it's free, takes minutes online, and unlocks real benefits: collateral... Beginner 3 resources → What is the Startup India Seed Fund Scheme (SISFS) and can my D2C brand apply? SISFS gives DPIIT-recognised startups up to ₹20 lakh grant for proof-of-concept/prototype work and up to ₹50 lakh in convertible debt for market en... Intermediate 3 resources → What is RoDTEP and how does it help if I export through Amazon Global or Shopify? RoDTEP refunds embedded central, state and local duties that never get credited anywhere else in your export chain - worth roughly 0.3% to 4.3% of ... Intermediate 4 resources → What other export incentive schemes exist besides RoDTEP for a D2C brand? Beyond RoDTEP, look at EPCG (duty-free import of capital goods used for export production), duty drawback schemes, and various state-level export p... Advanced 3 resources → Are there government loan schemes (CGTMSE, MUDRA, PMEGP) I should know about before going to a bank? CGTMSE gets you a collateral-free loan by having the government guarantee the bank's risk, MUDRA offers small loans up to ₹10-20 lakh with minimal ... Beginner 3 resources → Is it worth the paperwork to chase government grants and schemes as a small D2C brand? Yes for the low-effort, high-certainty ones - Udyam registration, GeM listing, and RoDTEP if you export - since these cost almost nothing to claim ... Intermediate 4 resources →

Related in Starting Up

Every founder hits these, so they sit in the wider founder hub.

Co-founder dynamics, equity splits and conflict

Finding a co-founder → Co-founder agreements & equity →

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