How do I sell on Flipkart Minutes and other quick commerce apps?
Apply on each platform's brand portal with a GSTIN, PAN and bank account, and start with one or two cities: Blinkit through its Seller Hub, Zepto through its vendor hub, Swiggy Instamart through its brand partner page, and Flipkart Minutes through the Sell on Flipkart Minutes app. Blinkit says you can start in 300+ cities with a single GST and bank account, go live in as little as 7 days, and get paid every 15 days for delivered orders; Instamart lists 1,170+ stores in 130+ cities; Zepto counts 1,100+ stores and 3.8K+ brands; Flipkart Minutes has grown to 1,000+ dark stores in 130+ cities and asks for GSTIN, PAN, bank details and business proof such as Udyam in its app. Have licences, barcodes and MRP labels ready. Each app then expects steady replenishment to its dark stores and sells visibility through ads, so check your margin after commission and ad spend before adding the next one. The rule: win sell-through on one app in one city before listing on a second.
The canonical starting point, this is where you actually raise your hand. It's the horse's-mouth reference for the document list and the fact that a category manager, not a dashboard, controls your listing.
Zepto actively courts D2C brands to diversify beyond mass FMCG, so this portal is the most direct route in. Go here first if your product skews Gen-Z/millennial metro, snacks, personal care, specialty food.
The official entry point for Instamart, which runs a curated onboarding model rather than an open marketplace. Useful to confirm the doc checklist and that F&B brands need an FSSAI licence with several months' validity remaining.
A step-by-step guide to Flipkart's quick-commerce channel: the mobile onboarding app, the documents it asks for, and how it compares with Blinkit, Zepto and Instamart.
A September 2026 operating guide from an Indian order-management software company on running replenishment, fill rates and assortment across the three largest quick commerce apps.
