Explore / Run a consumer brand / Selling on marketplaces
Selling on marketplaces · checked 11 November 2026
List on Amazon, Flipkart or Meesho with a GSTIN, PAN, bank account and pickup address; Meesho also takes sellers without a GSTIN within their own state.
Flipkart charges 0% commission below ₹1,000 and on all fashion and Meesho charges 0% on everything, while Amazon shows zero referral fee on over 12.5 crore products but adds closing and weight handling fees. Price every product after commission, closing fees, shipping and returns, and launch a few hero products rather than the whole catalogue. Quick commerce apps such as Blinkit, Zepto, Instamart and Flipkart Minutes take brands through their own portals; win one app in one city before adding the next.
The steps 28 answers
- How do I actually get started selling on Amazon India, account, GST, documents? D2C
- How do I start selling on Meesho? D2C
- How do I get started selling on Flipkart, account, GST, documents? D2C
- Do I actually need a GST registration to sell online, or can I start without one? D2C
- How do I sell on Flipkart Minutes and other quick commerce apps? D2C
- Do I need Amazon Brand Registry, and do I need a trademark first? D2C
- How does the Buy Box actually work, and how do I win it? D2C
- Should I use FBA or ship orders myself (FBM/self-ship) in India? D2C
- How do I optimize my listing, titles, bullets, A+ Content, backend keywords, so it actually ranks? D2C
- Which paid tools are actually worth it for keyword research and listing management at scale? D2C
- Is getting onto Myntra harder than Flipkart? What do I actually need? D2C
- How do I get onto Nykaa as a beauty or personal-care brand? D2C
- Is JioMart worth prioritising for a D2C brand right now? D2C
- Flipkart vs Amazon, which should I pick first if I can only do one? D2C
- How do I actually get my brand listed on Blinkit, Zepto and Instamart? D2C
- What margins, commissions and listing fees do Blinkit, Zepto and Instamart take? D2C
- How big does my brand need to be before quick commerce makes sense? D2C
- How is quick-commerce economics different from selling on my own D2C website? D2C
- What are the working-capital, fill-rate and payment-cycle traps on quick commerce? D2C
- How do I get visibility and win the search and ads game on quick commerce? D2C
- Is quick commerce actually profitable for a D2C brand, and which categories work best? D2C
- Blinkit now buys stock from brands instead of listing it. What changes for my brand? D2C
- Beyond Blinkit, Zepto and Instamart, which quick commerce apps should I be on in 2026? D2C
- How do I structure my Amazon PPC campaigns without burning cash? D2C
- What's a healthy ACoS/TACoS target, and how do I actually calculate it? D2C
- How does Flipkart advertising work, and is it worth the spend? D2C
- When should I bring in repricing/PPC automation tools instead of doing it manually? D2C
- Should I hire an agency or manage marketplace ops in-house? D2C
The readingMost used across these answers
- Notification No. 34/2023-Central Tax: Exemption from Registration for Suppliers Selling Through E-commerce Operators Read · 2 answers
- Manual: Registration Application - Normal Taxpayer Read
- How to Create Amazon Seller Account 2026 (Step by Step) Watch · 9 answers
- Quick Commerce Playbook 2025: What's Driving Growth for Top D2C Brands Read · 6 answers
- Brands In Catch-22: Ecommerce Platform Fees Grow, Margins Shrink Read · 4 answers
- Brands Once Desperate For Quick Commerce Now Have A Tiger By The Tail Read · 4 answers
- Amazon Buy Box: How to Win It Read · 3 answers
- Sell on Blinkit, Official Seller Onboarding Portal Read · 3 answers
- Zepto for Brands, Partner Onboarding Read · 3 answers
- Quick Commerce Playbook for 2026: How Brands Can Scale on Blinkit, Zepto & Instamart Read · 3 answers
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