Run paid ads
Scaling ad spend profitably
Add zeroes to spend without killing ROAS.
How fast can I actually increase my daily ad budget without tanking my ROAS?
Increase budgets no more than 20% every 3-4 days, doubling overnight or jumping more than 30% typically knocks a campaign back into the learning ph...
What's the difference between horizontal and vertical scaling, and which should I do first?
Vertical scaling is raising budget on what already works, highest reward but highest risk of breaking the algorithm's learning. Horizontal scaling ...
Why does my ROAS drop every single time I scale spend?
This is math, not bad luck, research shows a 1% increase in spend at higher thresholds often yields only a 0.29% increase in revenue, so your margi...
How do I scale from Rs 1 Cr to Rs 10 Cr in ad-driven revenue as an Indian D2C brand?
The brands that make this jump stop treating ad spend as the only lever and fix retention, AOV and contribution margin alongside it, because scalin...
Can I scale my D2C brand without just spending more on ads?
Yes, and you probably should try this before your next budget increase, raising AOV (bundles, upsells), improving retention (email/WhatsApp flows) ...
Where can I learn how top performance marketers actually scale accounts, beyond generic blog advice?
Skip the listicles and go to people who manage real spend, Perpetual Traffic's Ralph Burns oversees $200M+ in ad spend and breaks down actual accou...
eChai Partner Brands
