We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person, with 12 cities confirmed and 525 founders registered. See your city
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Google & search ads

Catch the demand that's already searching.

Level All Beginner Intermediate Advanced
Market All India Global
Who's asking Everyone Just-Launched Founder Scaling Brand Bootstrapped Side-Hustler Product Person
How is Google Ads different from Meta ads for my D2C brand? Google is a capture engine, people already know what they want and are searching for it, so you're paying to be found, not to interrupt. Meta is a ... Beginner 3 resources → What is Performance Max and should I run it instead of Shopping ads? Performance Max is Google's single automated campaign that runs across Search, Shopping, YouTube, Display, Gmail and Discover, letting AI decide wh... Intermediate 4 resources → How do I set up my product feed for Google Shopping and PMax properly? The feed is the actual product you're advertising, not a technical afterthought, if titles, images and categories are wrong or thin, no amount of A... Intermediate 4 resources → How many conversions do I need before Google's AI can actually optimize my campaigns? Google recommends at least 30-50 conversions in the trailing 30 days before Performance Max has enough signal to optimise well, below that you're e... Beginner 4 resources → Should I exclude low-margin products from my Google campaigns? Yes, and it matters more than most founders think, accounts that exclude low-margin SKUs from Shopping and PMax report up to 40% higher ROAS becaus... Advanced 4 resources → Is it worth hiring a Google Ads agency in India, or should I run it myself? Below roughly Rs 3-5 lakh/month in Google spend, DIY with the free Skillshop training is usually fine, the mechanics aren't as creative-dependent a... Intermediate 3 resources →
eChai Partner Brands