Where do I actually find good D2C talent in India, and what should I pay?
The short answer
Wellfound and Michael Page both run D2C-specific listings, but the highest-signal hires in this space still come through founder networks, D2C-focused communities (Inc42's D2CX cohort alumni, for instance) and direct outreach to people already doing the job well at a peer brand. Pay is highly city- and category-dependent, but the honest benchmark is: match what a comparable e-commerce/marketing role pays at a funded startup in the same city, then add equity or a growth story to compete for the best candidates against bigger-name brands.
A quick summary to orient you. The real value is below: the resources worth your time, from people who've actually done it, not us.
Here are the resources
Hand-picked from around the web, each with a note on why it earns your time. India-specific ones carry a badge.
Why we picked it
An Indian HR firm writing specifically about D2C hiring, not generic startup hiring - it names the multi-skill, adaptable profile (digital marketing plus content plus customer service) that actually fits an early Indian D2C team.
Why we picked it
A global recruitment firm's India-specific D2C job listings, giving a real-market sense of current roles, seniority levels and how peer brands are titling and pitching positions.
Why we picked it
A live D2C-specific job board and company directory for India - useful both to post roles and to see which peer brands are hiring for, and at what seniority, as a benchmark.
