Where do I actually find good D2C talent in India, and what should I pay?
Wellfound and Michael Page both run D2C-specific listings, but the highest-signal hires in this space still come through founder networks, D2C-focused communities (Inc42's D2CX cohort alumni, for instance) and direct outreach to people already doing the job well at a peer brand. Pay is highly city- and category-dependent, but the honest benchmark is: match what a comparable e-commerce/marketing role pays at a funded startup in the same city, then add equity or a growth story to compete for the best candidates against bigger-name brands.
Go deeper
3 resources, 3 India-specific, 2 link-checked.
🛠️ Tool
✓ Link checkedIndiaFreeIntermediate
A global recruitment firm's India-specific D2C job listings, giving a real-market sense of current roles, seniority levels and how peer brands are titling and pitching positions.
An Indian HR firm writing specifically about D2C hiring, not generic startup hiring - it names the multi-skill, adaptable profile (digital marketing plus content plus customer service) that actually fits an early Indian D2C team.
A live D2C-specific job board and company directory for India - useful both to post roles and to see which peer brands are hiring for, and at what seniority, as a benchmark.
