The Neon Show, Indian Founders on Pricing, Sales & Building
On neon.fund by Siddhartha Ahluwalia podcast series (200+ episodes)
The Neon Show (formerly 100x Entrepreneur) is one of India's deepest founder-and-investor interview podcasts, covering pricing, SaaS, and go-to-market from operators who've built for both India and global markets. Real, unfiltered lessons for Indian founders.
- Indian SaaS founders often price for global markets to capture higher willingness to pay
- Localized entry tiers and annual plans work better for price-sensitive Indian buyers
- Learn pricing and GTM from Indian founders who've actually done it, not theory