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The most rupee-specific rate card we found - nano at roughly Rs 3,000-5,000 a Reel up to macro at Rs 84,000-7.9 lakh - plus the GST and manager-commission math everyone forgets to budget for. Keep it open while you're quoting your first campaign so you know when you're being overcharged. Numbers move fast; treat as directional.
Influencer Marketing Cost in India (2026): Real Rates, Agency Fees & Hidden Charges
From jigsawkraft.com by Jigsawkraft
- Nano Rs 3-5K, micro Rs 8K-68K, macro Rs 84K-7.9L per Reel (2026, directional).
- Budget for 18% GST on registered creators and 15-25% manager commission on agency-repped talent.
- Bundling 3+ posts typically gets 15-25% off per-post pricing.
