Article

Decoding D2C Brand Vahdam's 9-Point Global Expansion Playbook

Inc42 · inc42.com Free Intermediate India

The most concrete India-founder account of going global, Vahdam's Bala Sarda built a brand where cross-border is ~90% of revenue, broken into nine tactical points on timing, differentiation, inventory and pricing.

  • 'There is no right time', a strongly differentiated brand can start now
  • Put 5x the effort into planning inventory for global markets vs India
  • A strong average order value is key to surviving cross-border economics
Open on inc42.com ↗

It answers 4 questions

  1. Should I start with a marketplace like Amazon Global, my own Shopify store, or both?
  2. Which country should I target first, US, UK, or the UAE / Middle East?
  3. What do Indian sellers get wrong when they first go live on Amazon Global Selling?
  4. Is my category even viable for export, and how do brands like Vahdam, boAt and Wow test international before going all-in?

Read with it

  1. A grounded look at the two things that actually break Indian brands going global, logistics and payments, and the... inc42.com Article How Indian D2C Brands Can Fix Cross-Border Pain Points To Enter New Markets Inc42
  2. A structured nine-step framework, research, market-entry plan, localization, compliance, local partnerships, that turns 'go... shopify.com Article International Ecommerce Strategy: 9 Steps to Expand Shopify
  3. A clean four-step walkthrough, register, list, ship via FBA or self-fulfil, get paid, that answers 'how does the mechanics... sell.amazon.in Article Learn How Amazon Global Selling Works Amazon India
  4. The destination-side view of the same program, useful for understanding account structures across North America, Europe, APAC... sell.amazon.com Article Global Selling on Amazon (Program Overview) Amazon
  5. Written by the co-founder of an Indian export consultancy (EXIM Clinic), this is the rare export book aimed at practitioners... books.google.com Book The Intelligent Exporter: How to Achieve Success in Foreign Trade Like a 'Pro' Nand Jee Singh
  6. Video How to Sell Globally on Amazon (It's Easy) youtube.com
eChai Partner Brands The partnership →