Tool

GoodUI - A/B Tested Patterns for Higher Conversion

GoodUI · goodui.org Freemium Intermediate

Instead of guessing what to test, GoodUI hands you patterns backed by hundreds of real A/B tests across ecommerce and SaaS sites - the fastest way to build a low-traffic-friendly test backlog with evidence behind it.

  • 141 documented UI patterns based on 627 compiled A/B tests (counts grow as more tests are added).
  • Each pattern shows the underlying test data, not just the idea, so you can judge confidence before building it.
  • Useful as a running idea backlog once you've fixed the obvious usability issues.
Open on goodui.org ↗

It answers 2 questions

  1. I barely get 500 visits a week. What should I A/B test first, and can I even trust the results?
  2. Where should I focus first - homepage, collection pages, or product pages?

Read with it

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  2. The most rigorous free explainer on running valid tests without fooling yourself with noise - essential reading before you're... cxl.com Article What Is A/B Testing? The Complete Guide: From Beginner to Pro CXL
  3. The closest thing to a structured, practitioner-built curriculum in CRO - 20 courses across research, testing and psychology... cxl.com Course Conversion Optimization Minidegree CXL Institute
  4. Reviews are the single highest-leverage trust element on an Indian PDP, and Judge.me is the free-tier-first reviews app most... judge.me Tool Judge.me Product Reviews App Judge.me
  5. NN/g's guidelines come from large-scale usability testing across markets including India, so this is evidence rather than... nngroup.com Article UX Guidelines for Ecommerce Product Pages Nielsen Norman Group
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