Where should I focus first - homepage, collection pages, or product pages?
Product pages first, almost always - that's where a shopper who already clicked an ad or a search result decides to buy, and it's the page carrying your reviews, price and trust signals. Collection pages matter mainly when people browse before they know exactly what they want (more relevant for fashion or home than a single-hero-SKU brand); the homepage matters least for conversion because most of your paid and social traffic never lands there at all - it lands directly on the PDP. Audit and fix your top 3-5 SKU pages before you touch anything else.
Go deeper
4 resources, 4 link-checked.
📄 Article
✓ Link checkedFreeIntermediate
NN/g's guidelines come from large-scale usability testing across markets including India, so this is evidence rather than opinion on what a product page actually needs to convert a shopper who already has intent.
A free, structured audit across homepage, PDP, cart, checkout, mobile and speed - the checklist to run yourself in an afternoon before spending a rupee on tools or tests.
Instead of guessing what to test, GoodUI hands you patterns backed by hundreds of real A/B tests across ecommerce and SaaS sites - the fastest way to build a low-traffic-friendly test backlog with evidence behind it.
Reviews are the single highest-leverage trust element on an Indian PDP, and Judge.me is the free-tier-first reviews app most scrappy D2C brands run before they can justify pricier alternatives.
