Tool

Google Search Console

Google · search.google.com Free Beginner

Google's free tool showing which searches bring people to your store, which pages are indexed and what is broken. The first SEO tool any brand should set up.

  • Free, straight from Google.
  • Shows the queries and pages that already get clicks.
  • Flags pages Google has not indexed.
Open on search.google.com ↗

The question it answers

  1. Which SEO tools are actually worth paying for, how long until SEO pays off, and what mistakes do founders keep making?

Read with it

  1. Straight from the source that actually runs the ranking algorithm, Google's own explanation of what makes a site eligible to... developers.google.com Article SEO Starter Guide: The Basics Google Search Central
  2. Ahrefs' flagship guide, updated for the AI Overviews/ChatGPT search era, is the single most comprehensive free resource for... ahrefs.com Article SEO: The Complete Guide for Beginners Ahrefs
  3. Google's own Search Relations team discussing what actually happens behind algorithm updates and common founder misconceptions,... developers.google.com Podcast Search Off the Record Google Search Relations team
  4. Screaming Frog's licence page: the crawler is free up to 500 URLs, and a licence (shown at €245 a year per user) removes the... screamingfrog.co.uk Tool Screaming Frog SEO Spider pricing Screaming Frog
  5. Semrush's plan page: a Free account with 10 reports a day and the SEO plan at $139 a month ($117.33 billed yearly) for 5... semrush.com Tool Semrush pricing Semrush (an Adobe company)
  6. Ahrefs' plan page: Ahrefs Free for your own site, Starter at $29 a month, Lite at $129 and Standard at $249. ahrefs.com Tool Ahrefs pricing Ahrefs
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