Explore / Market and grow / SEO

SEO · checked 11 November 2026

Start free on Google Search Console and Keyword Planner, improve the pages you have, and pay for one tool, Ahrefs or Semrush, once you publish weekly.

Keyword Planner shows how often terms are searched and Search Console the searches your site already appears for, both free; Ahrefs Starter at $29 a month is the cheapest paid way in. Plan in months and years: an Ahrefs study found only 1.74% of new pages reached Google's top 10 within a year. Google says nobody can guarantee a #1 ranking, so walk away from any agency that promises one.

The steps 47 answers

  1. Which keyword research tool is best, and which are free? Starting Up
  2. Which SEO tools are actually worth paying for, how long until SEO pays off, and what mistakes do founders keep making? D2C
  3. How do I do SEO for my website, step by step? Starting Up
  4. How do I get my startup recommended and cited in AI answers (AEO/GEO)? How Founders Use AI
  5. How do I increase traffic to my website? Starting Up
  6. How do I set up a Google Business Profile and get reviews on it? Starting Up
  7. How do I use AI for SEO, and which AI SEO tools are worth it? How Founders Use AI
  8. How do I get more Google reviews for my business? Starting Up
  9. How do I get my business to rank on Google Maps? Starting Up
  10. How do I get a fake or unfair Google review removed? Starting Up
  11. Is it worth setting up SEO on my landing page this early, or is that a waste of time pre-launch? Starting Up
  12. What is SEO and do I even need it as an early-stage startup? Starting Up
  13. How do I do keyword research to find what my customers search for? Starting Up
  14. What are the basic on-page SEO things I must get right? Starting Up
  15. How long does SEO take to actually bring in traffic? Starting Up
  16. How do I write content for SEO without sounding like a robot stuffing keywords? Starting Up
  17. What are the most common SEO mistakes early founders make that quietly kill their traffic? Starting Up
  18. How do I rank when big players and aggregators dominate every keyword I want? Starting Up
  19. Is it worth writing in Hindi or regional languages for SEO, or should I stick to English? Starting Up
  20. How do I get backlinks when nobody has heard of my startup yet? Starting Up
  21. Should I use AI to write my blog posts, and will Google penalize me for it? Starting Up
  22. What's the minimum SEO I should set up on day one when launching a new product page? Starting Up
  23. Should I bother with SEO if my whole customer base finds startups on LinkedIn and WhatsApp, not Google? Starting Up
  24. How is SEO changing with AI answers and ChatGPT, and should I even care as a small founder? Starting Up
  25. Will Google or ChatGPT punish my AI content, and how do I do SEO and AEO now? How Founders Use AI
  26. Google clicks are collapsing because of AI answers. What does that mean for my startup's traffic and distribution? How Founders Use AI
  27. I just launched my Shopify store. Where do I even start with SEO? D2C
  28. What technical SEO actually matters for my product and collection pages? D2C
  29. How do I build a content/blog strategy that actually drives organic traffic, and sales, not just eyeballs? D2C
  30. I have almost no budget, how do I build backlinks and authority for my D2C brand? D2C
  31. Are there India-specific SEO things I should be doing differently, language, COD, local search? D2C
  32. How do I get my brand cited by ChatGPT, Google's AI Mode and Perplexity? D2C
  33. Why does it now matter how ChatGPT and Perplexity describe my startup? How Founders Use AI
  34. How do founders get their product recommended by AI assistants? How Founders Use AI
  35. Is traditional SEO dead, what should an early-stage startup actually do? How Founders Use AI
  36. How do I find out what ChatGPT, Perplexity, and Gemini currently say about my startup, and track it over time? How Founders Use AI
  37. How do AI assistants actually choose which sources to cite in an answer? How Founders Use AI
  38. Do Reddit, review sites, and press mentions matter more than my own website for AI visibility? How Founders Use AI
  39. Should I publish comparison pages and 'best X' listicles to win AI recommendations? How Founders Use AI
  40. What technical setup does my site need so AI crawlers can find, read, and cite it? How Founders Use AI
  41. Google now answers with AI Overviews and AI Mode. Does my Google strategy change? How Founders Use AI
  42. How do I measure traffic, signups, and revenue coming from AI search? How Founders Use AI
  43. I sell products online. How do I get into ChatGPT Shopping, Perplexity, and agent-driven commerce? How Founders Use AI
  44. ChatGPT says something wrong or outdated about my startup. How do I fix it? How Founders Use AI
  45. Is SEO still worth it for a new startup, or is it too slow and too late? Starting Up
  46. SEO used to mean ranking on Google. What does it mean now that buyers ask ChatGPT instead? GTM
  47. How do I find out whether AI answer engines cite us, and how should that work sit next to our SEO? GTM

Tools that do it for you

The readingMost used across these answers

The terms

Search Engine OptimizationBacklinkAnswer Engine Optimization

eChai Partner Brands The partnership →