Video

Nick Theriot (YouTube Channel)

Nick Theriot · YouTube Free Intermediate

A DTC media buyer who has spent millions pushing the 'creative is the strategy' view, watch him break down real winning and losing ads to train your eye for what a scroll-stopping hook actually looks like.

  • Creative-first scaling philosophy for DTC brands
  • Real teardown of winning and losing ad creative
  • Debunks common creative and targeting myths
Open on youtube.com ↗

It answers 3 questions

  1. What actually makes an ad creative convert in 2025?
  2. How do I write a UGC script or hook that actually stops the scroll?
  3. How many campaigns and ad sets should I actually be running?

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